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carrot and stick

British pronunciation/kˈaɹət and stˈɪk/
American pronunciation/kˈæɹət ænd stˈɪk/
carrot and stick
[PHRASE]
1

a type of system that rewards individuals for some of their actions and punishes or threatens them for some of their other actions

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Examples
1Once we acquire that content, it's the carrot and stick approach in terms of subscribers would come.
2No, I like to do kind of equal parts carrot and stick constantly where I constantly denigrate you, but also say you're doing great, sending mixed messages
3and you'll be surprised you will still be motivated or conditioned to believe we're only motivated if it's like carrot and stick approach know if you had all the money in the world right now your your assumptions
4And so that's the way it's both a carrot and stick.
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